We partnered with Jessica Marie Garcia to keep the Cinco flavor flowing all the way through Mother’s Day and Día de las Madres.


Por Que
Cinco de Mayo Tacos

Cinco de Mayo

Did you know Cinco de Mayo celebrations are more popular in the U.S than in Mexíco? The truth is, Cinco de Mayo (or, "Battle of Puebla Day") is a more somber, reflective holiday in Mexíco, more similar to Memorial Day in the US.

While American Cinco de Mayo celebrations are a great opportunity to share delicious meals with friends and loved ones that are cherished by many Mexican-Americans, the holiday itself isn’t the most auténtico.

Dia de las madres breakfast

Día de las Madres

A more authentic day is el Día de las Madres, just 5 days later, on May 10th. Often referred to as “Mexican Mother’s Day,” Día de las Madres is a huge national celebration. All across Mexíco, mamás wake up to serenatas performed by mariachi musicians and share delicious breakfasts con sus familias.

Moms on Día de las Madres are often referred to as “Las Reinas de la Casa” or, “The Queens of the Home.”

Mother of Sauce Ticket Home

Mother of Sauce
Cholula, the Mother of Sauce, stands for authentic Mexican cuisine, heritage, and culture. And we love to use our signature flavor to enhance any occasion, especially for real-life madres.

Jessica Marie Garcia

Jessica Marie Garcia

Say Hola to Jessica Marie Garcia, new mom, incredible actress, and amazing cook. Together, Cholula and Jessica are celebrating Cinco de Mayo a little differently this year. They’ll be surprising Cinco partiers in L.A. with fun facts about the history of Cinco de Mayo and the authenticity of Día de las Madres. She’s gonna mix it up and keep it exciting the only way she and the Mother of Sauce know how. So this year we’re not just celebrating Cinco de Mayo. We’ll be celebrating Cinco de Madre, and it will be one for the history and recipe books.

Follow along with Jessica:
Instagram: @jess_m_garcia
Twitter: @JessMarieGarcia
TikTok: @jessmarigarcia

Dia de Los Madres Sweepstakes

#CincoDeMadre Sweepstakes

To help familias nationwide prepare a delicious Mother’s Day or Día de las Madres breakfast for their mamás, we’ll be covering a limited number of grocery bills with Instacart gift card giveaways.

Reply to our Tweet and tag @CholulaHotSauce with #CincodeMadreSweepstakes and #MotherOfSauce for a chance to win, por favor.

Read full sweepstakes terms and conditions.