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Things are heating up on National Hot Sauce Day with Chef Aarón Sánchez x Cholula! Think you’re the biggest fan of Cholula? On National Hot Sauce Day, you can prove it! On January 22, pledge your allegiance to flavor by getting a free exclusive Cholula tattoo - and get a shot at a lifetime supply of Cholula and even more swag.

Cholula Ink Event Details

Place: Daredevil Tattoo 141 Division St, New York, NY 10002
Date: January 22, 2020
Time: Noon to 10pm

That’s not all! Enter our #CholulaInk Social Media Contest for a chance to WIN* (Jan. 6-9) Fans from all over the country can enter for a chance to WIN* a free trip to NYC to attend the event, get inked with an exclusive tattoo and get a lifetime supply of Cholula.

Contest Is Closed


This spring, Cholula Hot Sauce partnered up with VICE and chef Matty Matheson to became the inaugural partner for the Munchies and Friends dinner series. We visited 3 different cities to bring our closest fans a custom night out with Matty. Matty teamed up with super cool, local chefs to create multi-course meals featuring signature dishes with the flavors of Cholula. Together we visited Henry’s in Berkeley CA, Contigo in Austin TX, and Roberta’s in Brooklyn NY. It was a night to remember for all who came out!


Our iconic wooden cap seals in the flavor of Cholula. It’s so beloved that our fans save the caps once their bottles are empty! We once created a true piece of art at the Cholula Porch at Globe Life Park in Texas which was a mural wall made of over 14,000 individual caps!

Flavor Cap Original Flavor Cap Green Pepper Flavor Cap Sweet Habanero

Flavor Cap Chipotle Flavor Cap Chili Garlic Flavor Cap Chili Lime

Talk of Cholula continues to create buzz. Check things out on our partner sites:

Bon Appetit Sweet Potatoes
Hey Girl Hey Sweet Spicy Smoked Snack Mix
Munchies Vice
Dad With A Pan
The Daily MealBeer Braised Tacos
The Almond Eater

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