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Cholula is the presenting sponsor for Tacotopia! The interactive experience features more than twenty unique instagrammable environments with larger-than-life installations ranging from Cholula life-sized bottle checkers, a custom Cholula mural, a Guacamole Pit, a Margarita lime swing, taco trucks, and much more. Make sure to stop by the Cholula sampling booth, try all of our six flavors, and pick up your FREE Cholula Hot Sauce!

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This spring, Cholula Hot Sauce partnered up with VICE and chef Matty Matheson to became the inaugural partner for the Munchies and Friends dinner series. We visited 3 different cities to bring our closest fans a custom night out with Matty. Matty teamed up with super cool, local chefs to create multi-course meals featuring signature dishes with the flavors of Cholula. Together we visited Henry’s in Berkeley CA, Contigo in Austin TX, and Roberta’s in Brooklyn NY. It was a night to remember for all who came out!


Our iconic wooden cap seals in the flavor of Cholula. It’s so beloved that our fans save the caps once their bottles are empty! We once created a true piece of art at the Cholula Porch at Globe Life Park in Texas which was a mural wall made of over 14,000 individual caps!

Flavor Cap Original Flavor Cap Green Pepper Flavor Cap Sweet Habanero

Flavor Cap Chipotle Flavor Cap Chili Garlic Flavor Cap Chili Lime

Talk of Cholula continues to create buzz. Check things out on our partner sites:

Bon Appetit Sweet Potatoes
Hey Girl Hey Sweet Spicy Smoked Snack Mix
Munchies Vice
Dad With A Pan
The Daily MealBeer Braised Tacos
The Almond Eater

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