This spring, Cholula Hot Sauce partnered up with VICE and chef Matty Matheson to became the inaugural partner for the Munchies and Friends dinner series. We visited 3 different cities to bring our closest fans a custom night out with Matty. Matty teamed up with super cool, local chefs to create multi-course meals featuring signature dishes with the flavors of Cholula. Together we visited Henry’s in Berkeley CA, Contigo in Austin TX, and Roberta’s in Brooklyn NY. It was a night to remember for all who came out!


Cholula is excited to join the BIG BITE TOUR this summer, traveling across the country to America’s best food, barbeque & music festivals. Come see us at a city near you, enjoy samples of all six flavors of Cholula and spin our awesome prize wheel.

Highlighted Stops   |   Giant BBQ Battle, DC, June 23-24    |   Cherry Creek, Denver, July 4th- July 7th   |   Art in the Park, Detroit, July 13-15   |   Artscape, Baltimore, July 20-22   |   Musikfest, Bethleham, Aug 3-5th   |   Northalsted Market Days, Chicago, Aug 10-12   |   Pittsburgh Italian, Pittsburgh, Aug 18


Our iconic wooden cap seals in the flavor of Cholula. It’s so beloved that our fans save the caps once their bottles are empty! We once created a true piece of art at the Cholula Porch at Globe Life Park in Texas which was a mural wall made of over 14,000 individual caps!

Talk of Cholula continues to create buzz. Check things out on our partner sites: