Cholula has been made in Mexico since its inception, and is named after the oldest inhabited city in the country. Our complex flavor comes from a family recipe that has been handed down through many generations, blending native arbol and pequin peppers with an array of regional spices. From our distinctive wooden cap, to the delicious sauce inside, every bottle of Cholula is a celebration of great food, flavor and our Mexican roots.
Today Cholula is sold in Mexico and in over 20 countries internationally. We are proud to bring a little bit of Mexican tradition and craftmanship to delicious meals around the globe.
We are a brand with a proud Mexican heritage that is now a fixture in American homes and restaurants. To honor our roots, Cholula Hot Sauce was named after a 2,500-year-old city in Mexico, the oldest inhabited city in North America.
We’ve heard several interesting takes but it’s Choe-loo-la.
In 1912, Wilbur Scoville developed a scale to measure peppery punch. Cholula Original delivers an enjoyable 1000 - 2000 Scoville units. For comparison, bell peppers range between 0-100 while habaneros fall between 200,000-300,000.
Cholula Hot Sauce is available in stores across the United States as well as in restaurants who know about good flavor. We now also have our products available online so just click the SHOP button at the top and start purchasing!
While we cannot make health claims, research has shown that chili peppers deliver significant benefits such as Vitamin A, antioxidants, acceleration of metabolic rates and may lower blood pressure.
Clear space in your cabinet because Cholula Hot Sauce does not need to be kept cool. Cholula Hot Sauce is best used within the first six months after opening.
The big bottle can easily be purchased on our online store in an assortment of flavors.
Cholula has taken every step to ensure that the bottle and all of its elements are recyclable. It is important to note that for the cap, the components do need to be separated from each other in order to recycle properly. Once the plastic cap is removed from the wooden top, the liner must also be removed so the polymer cap can be recycled appropriately. Once separated from other remains, reclaimed wood can be easily crushed to build boards fully useful for building furniture and interior particleboard, at affordable prices for consumers.
There are many other creative ways to recycle the Cholula bottle which include vases, pencil holders, wind chimes, soap dispenser, tiny pet water bowl, or a cap charm bracelet. We love to hear from our consumers on interesting ways the bottle and cap are reused.