*NO PURCHASE NECESSARY. To enter, Entrants must take a photograph (See submission guidelines for photograph requirements) of a prepared food item or a meal (each an “Item”) where one could imagine the taste of the Item when you add some “Cholula® Hot Sauce” to the Item within the photograph or, if desired, a photograph of an Item where Cholula® Hot Sauce has already been added. Open to residents of the 48 contiguous United  States, District Of Columbia, Alaska and Hawaii. Void where prohibited by  law. Subject to Official Rules and to learn more: Rules & Regulations

Talk of Cholula continues to create buzz. Check things out on our partner sites:


Cholula Hot Sauce was thrilled to have wrapped another successful event series, the Mash Tour, with Brooklyn Brewery this past fall across the country. This unique series of events hit mansions in six major US cities and featured Cholula as a part of the food offerings. In addition, Chef Gerson made special appearances at local food markets preparing special and easy to make bites for consumers to experience Cholula's flavor and unique food pairings.

Highlighted Stops   |   Chicago, IL   |   Philadelphia, PA   |   Washington, D.C.   |   Boston, MA   |   Austin, TX   |   New Orleans, LA


From L.A. to New York, Cholula Hot Sauce covered major ground this past summer offering new and loyal fans alike a chance to Uncap Real Flavor and enjoy some of our delicious flavor offerings from our food truck partners across the country. We hope you were able to visit the Cholula flavor experience in these cities; if not we hope to see you next time!

Highlighted Stops   |   Los Angeles, CA   |   Atlanta, GA   |   Dallas, TX   |   Baltimore, MD   |   Washington, D.C.   |   Philadelphia, PA   |   New York, NY   |   Oceanport, New Jersey