Cholula Hot Sauce is the delicious result of a generations old recipe and a rich Mexican heritage. By using the ripest local ingredients and a creative blend of authentic spices, Cholula quickly became known as “el sabor perfecto”, the perfect flavor. That original recipe has gone unchanged over the years and now expands to four additional varieties, each featuring a memorable taste experience that holds true to the brand philosophy of enhancing while never overpowering. Cholula Hot Sauce celebrates the best taste experience.

When you Uncap Real Flavor with Cholula Hot Sauce, prepare to have your food elevated to levels you never expected.

The Iconic Wooden Cap

Many recognize Cholula Hot Sauce by the wooden cap that tops each and every bottle. It’s fashioned from beech wood, native to Europe, Asia and North America and color-dyed to reflect each of our five distinctive flavors. When Cholula Hot Sauce was introduced, the cap was selected to represent the true craftsmanship behind the product and created a visible separator from all other hot sauces. Fans always tell us that even after they finish a bottle, they keep the cap as a memento. This signature element was firmly established in pop culture during the brands latest sponsorship with ten Major League Baseball teams where announcers referred to Cholula Hot Sauce as “The flavorful hot sauce with the iconic wooden cap.”

It is now the centerpiece of our national brand campaign - Uncap Real Flavor.

Why is it called Cholula?

We are a brand with a proud Mexican heritage that is now a fixture in American homes and restaurants. To honor our roots, Cholula Hot Sauce was named after a 2,500 year old city in Mexico, the oldest inhabited city in North America.

How do you pronounce Cholula?

We’ve heard several interesting takes but it’s Choe-loo-la.

What is the difference between Cholula Hot Sauce and other brands?

The biggest difference by far is the memorable flavor Cholula Hot Sauce delivers. Other brands look to leave a scorch. We leave a lasting impression.

How spicy is Cholula Hot Sauce?

In 1912, Wilbur Scoville developed a scale to measure peppery punch. Cholula delivers an enjoyable 1,000 Scoville units. For comparison, Bell peppers range between 0-100 while Habaneros fall between 200,000-300,000.

Where can I find Cholula?

Cholula Hot Sauce is available in stores across the United States as well as in restaurants with good taste. Find Cholula Hot Sauce in your area by clicking here. For our legions of fans not in the United States, please click here to find us in your country.

What does Cholula Hot Sauce go well with?

Everything except peanut butter and jelly sandwiches.

Is Cholula Hot Sauce good for my health?

While we cannot make health claims, research has shown that chili peppers deliver significant benefits such Vitamin A, antioxidants, acceleration of metabolic rates and may lower blood pressure.

Is Cholula Hot Sauce gluten-free?


Is Cholula Hot Sauce kosher?


What is the code on the bottle?

It is actually a production date and not an expiration date. The first two digits are the year, the next three are the day and the next four is the time. For example; 1011414:36 translates to 2010 on the 114th day at 2:36. A lot code appears below the production date.

Does Cholula Hot Sauce need to be refrigerated?

Clear space in your cabinet because Cholula Hot Sauce does not need to be kept cool. Cholula Hot Sauce is best used within the first six months after opening.

Where can I find Cholula Hot Sauce dry seasonings?

We are sorry to say that our line of seasonings are no longer available.

Is the Cholula bottle and its cap recyclable?

Cholula has taken every step to ensure that the bottle and all of it’s elements are recyclable. It is important to note that for the cap, the components do need to be separated from each other in order to recycle properly. Once the plastic cap is removed from the wooden top, the liner must also be removed so the polymer cap can be recycled appropriately. Once separated from other remains, reclaimed wood can be easily crushed to build boards fully useful for building furniture and interior particleboard, at affordable prices for consumers.

Are there other ways to recycle the bottle?

There are many other creative ways to recycle the Cholula bottle which include vases, pencil holders, wind chimes, soap dispenser, tiny pet water bowl, or a cap charm bracelet. We love to hear from our consumers on interesting ways the bottle and cap are reused.

Where can I purchase the big bottle of Cholula (64oz)?

The big bottle can easily be purchased online in an assortment of flavors.


1-855-CHOLULA (1-855-246-5852)